A More Efficient Approach to Product Information
Oase Outdoors, a Danish company that owns Outwell®, Easy Camp®, and Robens®, operates in 45 markets worldwide. Managing product information in five languages across multiple websites, dealer portals, and catalogs was becoming increasingly complex. To streamline their workflow, Oase Outdoors replaced their outdated PIM system with Perfion PIM.
“With Perfion we’ve got a lot more than we expected. The time saved and the much higher data quality alone are worth the investment. An added plus is the fact that we also see huge opportunities going forward, e.g., in connection with our image processing and approval workflow.”
– Erling Bech, IT Manager, Oase Outdoors
The Challenge: A Complicated and Unreliable PIM System
Before switching to Perfion, Oase Outdoors relied on a web-based PIM system that was error-prone and inefficient. The main issues included:
- Limited user access: Only two super users could import and export data, creating bottlenecks.
- Frequent data errors: The system was unreliable, leading to manual debugging and delays.
- Difficult catalog production: Poor Adobe InDesign integration required extensive manual graphic work.
- Lack of flexibility: The system could not easily adapt to changing business needs.
The Solution: A Flexible and Future-Proof PIM System
Oase Outdoors chose Perfion PIM for its user-friendly interface, reliability, and deep integration with Microsoft-based systems. With Perfion, the company can now:
- Distribute product data to their three brand websites, secured dealer portal, and printed catalogs.
- Enable all marketers to update and manage product information—eliminating the need for super users.
- Automate catalog creation using Perfion’s built-in Adobe InDesign integration, reducing manual work.
The Results: Time Savings and Higher Data Quality
- Faster product updates: All marketing teams can now directly manage product information.
- More efficient catalog production: Graphic designers can now create catalogs in-house, eliminating external costs.
- Improved data accuracy: The system automatically detects missing information, ensuring consistency across all platforms.
