Boyum IT Partner Conference 2025

3-4 June 2025 in Madrid, Spain

What can you expect?

The conference will focus on innovation, production strategies, logistics, quality management, marketing, and updates on Boyum IT solution stack, go-to-market strategies etc.

Strategic Keynotes: Gain insights from Boyum leadership on our vision, roadmap and future direction.
Focused Session tracks: Dedicated rooms for SAP Business One, Business Central and Digital Agencies allowing you to tailor your experience based on your interests.
Product Deep Dives: Explore upcoming developments across our portfolio, including Netronic Manufacturing, Perfion PIM, and innovations with AI.
Partner Spotlights: Hear success stories about innovative implementations.
Customer Success: Panel discussion showcasing real world impact and value across the Product Value Chain with Boyum Solutions.
Interactive Sessions: Engage directly with our product teams, ask questions and contribute to shaping future solutions.
Networking Opportunities: Build meaningful connections with partners, our sponsors and Boyum colleagues from around the world in a dynamic and welcoming setting.

Keynotes from C-Level Management and Digital Leaders

8:00 – 9:00

Welcome, Registration and Collect Badges

9:00 – 11:00

Keynote Day 1: Opening Act – Vision, Leadership, and Strategic Direction
Setting the Stage for the Future

Mikael Boyum, Chairman, & Jesper Andersen, Chief Executive Officer

From Foundation to Future:

Carlos Herrero, Chief Sales Officer

Partnering for Impact:

Paula Da Silva, Chief Marketing Officer

Marketing Momentum:

Cloud4Partners (Diamond Sponsor)

Evolve to Succeed: The Art of Staying Ahead

SAP (Diamond Sponsor)

SAP Business One: The Next Act in SAP Business One Innovation

11:00 – 11:30

Coffee Break

11:30 - 12:00

Coming Attractions: SAP Business One Roadmap - Web Client & Version 11

Join the global head of SAP Business One Product Management for a behind-the-scenes look at what’s coming next.

This session explores the 2025 innovation highlights, the evolving Web Client roadmap, and a preview of what’s in production for SAP Business One Version 11 — setting the stage for the next chapter in SAP’s ERP journey.

Speaker: Peter Dominik, VP Product Management - SAP Business One, SAP

→ Connect with me

12:00 - 12:30

Powering the Platform: A New Era with AWS

Every great performance needs a powerful stage. Cloud4Partners unveil how their multi-million dollar partnership with AWS is delivering value and transforming SAP Business One implementations around the world — from reducing infrastructure costs by over 20% to unlocking new levels of scalability, security, and speed.

As SAP Premier Partners, Cloud4Partners are not just building on the cloud they're raising the curtain on a stronger, smarter future for our shared customers.

Speaker: Alyn Hughes, Strategic Alliances Director - Cloud4Partners

→ Connect with me

12:30 - 13:00

Many Companies, One Show: Crafting intercompany success in SAP Business One

Coordinating multiple companies requires structure, rhythm, and the right tools behind the scenes. In this session, we’ll explore how to streamline intercompany transactions and simplify financial consolidation within SAP Business One. Learn how to keep operations aligned across entities, ensure data flows smoothly, and create a performance where every part of the business plays in unison.

Speaker: Thomas Breton, Solution Advisor

13:00 - 14:30

Lunch & Networking

14:30 - 15:00

Centre Stage: Fit Foods, a valued Boyum customer, share their experience on driving value across the entire Product Value Chain

Join us in a discussion with Fit Foods as they step under the spotlight and share how they’ve harnessed the power of Boyum solutions within SAP Business One to optimize every stage of the product value chain. From planning and production to delivery and beyond, discover real-world insights, lessons learned, and the strategies behind their success.

Speaker: Marcus Noronha, Chief Digital Officer - Fit Foods

→ Connect with me

15:00 - 15:30

The New Lead: How AI & Automation Are Rewriting the Marketing Script

Marketing is undergoing a dramatic rewrite and AI is taking the lead. In this session, we’ll explore how automation and intelligent tools are transforming campaigns from one-size-fits-all productions into dynamic, data-driven performances.

Speaker: Paula Da Silva, CMO

15:30 - 16:00

Coffee Break

16:00 - 17:30

Hitting all the right Notes - Qualify to Win: A purpose-driven sales play for partners

Elevate your sales team's performance by adopting a structured qualification methodology that instils confidence at every stage of the sales process. In this session, The Sales Coach Academy will guide you through the application of the MEDDPICC framework—a proven approach to assess deal quality, align team focus, and advance opportunities with clarity and conviction.

Discover how to transform instinct into insight — and put on a sales performance worthy of a standing ovation.

Speaker: Jarco Penning from The Sales Coach Academy (All ecosystems come together in the main room)

→ Connect with me

17:30 - 19:00

Wine & Networking

11:30 - 12:00

Act I: From Supplier Portal to Content Store – Perfion PIM Demos That Win the Crowd

In this session, we’ll walk through a powerful end-to-end demo journey, from onboarding suppliers in the Supplier Portal to enriching product data in Perfion PIM and finally showcasing it in the new Content Store. You’ll see how to position this workflow to resonate with prospects, highlight real business value, and tell a story that sticks. Whether you're in pre-sales or just looking to sharpen your demo game, this is your playbook for winning the room.

Speaker: Jesper Gjedde, Solution Advisor

12:00 - 12:30

The Next Act: Unveiling the Perfion Roadmap

The curtain is rising on the future of Product Information Management. In this forward-looking session, we’ll reveal the next act in the evolution of Perfion PIM from upcoming features to long-term innovations the future of PIM is all about smarter workflows, stronger collaboration and seamless data experiences.

Speaker: Jeppe Tobias Brønnum Hatting, Product Owner

12:30 - 13:00

Lights, Camera, Conversion: Using Boyum Marketing Tools to Drive Results

Ready to turn up the volume on your marketing?

In this session, we’ll show you how to make the most of Boyum’s marketing tools to boost visibility, engage your audience, and drive real results. From ready-made assets to co-branded campaigns, learn how to take your promotions from behind-the-scenes to standing ovation.

Speaker: Paula Da Silva, CMO

13:00 - 14:30

Lunch & Networking

14:30 - 15:00

Opening the Playbook: Lead Generation Lessons from the Frontlines

You’re the digital strategists behind the scenes, now it’s your moment in the spotlight. In this unscripted session, we turn to our Perfion agency partners to share what’s really working in lead generation. No slides, just a sharp, open exchange of ideas. What actually works when generating leads for a solution like Perfion? What falls flat? And how can we, as a partner community, be smarter about the way we create demand?

Come with questions. Leave with tested tactics, candid advice, and a few a-ha moments you didn’t see coming.

Speakers: Carlos Herrero, CSO, and Paula Da Silva, CMO

15:00 - 15:30

Encore! Fueling Partner Growth with the Full Boyum Experience

We'll take you behind the scenes on a discovery of the full range of support available to you as a Boyum partner — from sales tools and marketing resources to enablement, implementation services, and product expertise. This is more than software. It’s a partnership built for growth, every step of the way.

Speaker: Carlos Herrero, CSO

15:30 - 16:00

Coffee Break

16:00 - 17:30

Hitting all the right Notes - Qualify to Win: A purpose-driven sales play for partners

Discover how to transform instinct into insight — and put on a sales performance worthy of a standing ovation.

Speaker: Jarco Penning from The Sales Coach Academy (All ecosystems come together in the main room)

→ Connect with me

17:30 - 19:00

Wine & Networking

8:00 – 9:00

Welcome, Registration and Collect Badges

9:00 – 11:00

Keynote Day 2: The Next Act – Innovation, Product Power & Partner Voice
Where Strategy Meets Execution

Lasse Lorenzen, Chief Technology Officer
Engineering the Future – A deep dive into Boyum’s innovation roadmap, with a spotlight on where we’re going with AI, platform evolution, and long term product strategy.

Panel Discussion moderated by Jan Nørret, Chief Operating Officer
How Perfion is Rewriting the ERP Story – Join a dynamic cast of guest speakers from Fonseca Advisers, GAC Business Solutions, and 8Nordic as they reveal how Perfion is transforming ERP projects across diverse markets — streamlining product data, accelerating delivery, and setting the stage for success.

Adam Sutton, Senior Channel Manager
Starring Perfion: The Silent Hero of Manufacturing transformation – From tangled data to streamlined production, see how PIM is reshaping the manufacturing storyline — and why partners have a leading role in what comes next.

Experlogix (Platinum Sponsor) by Graham O’Rourke
The Future of B2B Ecommerce in an Agentic AI World – AI is transforming how businesses interact with their customers. In this session, we will step through the B2B Ecommerce journey with a focus on how Agentic AI can raise your game even further!

11:00 – 11:30

Coffee Break

11:30 - 12:00

The Power of the Ensemble: Orchestrating multiple Boyum Solutions for a show-stopping performance

In this session, we’ll explore how to create harmony between our base and SaaS Portfolio, transforming them from solo acts into a tightly choreographed ensemble. Through real-world use cases, you’ll see how these tools collaborate across industries and processes to deliver seamless, scalable impact.

Speaker: Tino Schaloske, VP Product Management, Supply Chain

12:00 - 12:30

The Main Event: A Full-Stage Demo of the Boyum Product Value Chain for SAP Business One

See the entire production in motion. In this end-to-end demo, we’ll showcase how Boyum’s solutions bring the Product Value Chain to life within SAP Business One. From product design to scheduling, production, warehousing, data enrichment and launch. Experience how seamlessly integrated tools like Netronic Manufacturing, Produmex WMS, and Perfion PIM work together to streamline operations, improve collaboration and deliver real business value. This is the full performance, don’t miss your front-row seat.

Speaker: Thomas Breton, Solution Advisor

12:30 - 13:00

The Perfect Relationship: Perfion, SAP Business One & B2B Ecommerce

Discover how Perfion and SAP B1, combined with Experlogix Digital Commerce, can power and optimise and your digital sales channels.

Speakers:

Graham O’Rourke
Graham O'Rourke is a seasoned digital commerce leader with over 20 years of experience in B2B ecommerce. As VP Revenue at Experlogix Digital Commerce, he helps businesses modernise and scale their online operations through innovative, integrated solutions. Previously the founder of Aphix Software, Graham has a strong track record of building successful digital platforms and partner-led growth strategies. He regularly shares insights on the future of B2B commerce and digital transformation.

Eleanor Walsh
Eleanor Walsh is an accomplished digital commerce strategist with over 15 years of experience in B2B ecommerce and ERP-integrated solutions. At Experlogix Digital Commerce, she leads initiatives that help businesses modernize their digital sales channels through scalable, ERP-connected platforms. Eleanor has a strong track record in sales, marketing, and partner management, which enables her to offer valuable insights into customer-centric B2B e-commerce and multichannel order management. She shares practical strategies for driving digital growth and elevating the B2B customer experience.

13:00 - 13:30

No More Paper Drama: Automating AP in the Supply Chain with MyPaperflow

Tired of invoice chaos stealing the show? It’s time to close the curtain on manual processes and bring in a smoother, smarter performance. MyPaperflow for AP automation in the Product Value Chain, transforming paperwork into a well-rehersed routine.

Speaker: Thomas Breton, Solution Advisor

13:30 - 15:00

Lunch & Networking

15:00 - 15:30

Opening Credits: The future of SAP Business One Webclient with Boyum

Discover how Boyum is unlocking new potential in the SAP Business One WebClient. In this session, we’ll reveal upcoming innovations across B1UP, Produmex, and Beas — all designed to deliver a more intuitive experience, streamline workflows, and expand what’s possible in the WebClient environment.

Speaker: Tino Schaloske, VP Product Management, Supply Chain

15:30 - 16:30

SAP Business One Roundtable Discussions: Elevating expectations - Partner voices on the future of the Boyum Base Portfolio

The stage is set for an open and collaborative roundtable with SAP Business One partners, where your input helps shape the ongoing evolution of the Boyum Base Portfolio. As the business landscape shifts and customer expectations rise, we’re listening closely to our partners to ensure our portfolio continues to deliver a performance worthy of applause.

Moderators: Mikael Boyum, Chairman, Jesper Andersen, CEO, Lasse Lorenzen, CTO, and Joris Van Ongevalle, Head of Partner Success EMEA

16:30 - 17:00

Coffee Break

17:00 - 19:30

Tapas & Cultural Tour of Madrid, Spain

Join us on the Tapas & Cultural Tour of Madrid.

We'll stroll through Madrid's charming streets and classical buildings and experience the city's vibrant cultural offerings.

Organizer: Vision Global Comunicacion

→ Read more here

20:00 - 22:00

Partner Awards Dinner in Cocktail Style at the Venue

22:00 - 00:00

Party with DJ

11:30 - 12:00

Winning the Perfion PIM Showdown: How to Outsmart the Competition

In the grand performance of PIM sales, the true rivals aren’t on your side of the stage — they’re names like Struct, Akeneo, InRiver, Pimics, and Pimberley. This session puts the spotlight on how our partners are winning leading roles by positioning Perfion with confidence, clarity, and competitive edge. Expect an interactive twist: one of us will play the customer, firing objections from the front row. You’ll be called on to take centre stage with your sharpest counter-arguments. It’s unscripted, it’s real, and it’s your chance to rehearse for the deals that matter most.

Take your seat. The spotlight’s yours.

Moderators: Jan Nørret, COO, Adam Sutton, Senior Channel Manager, and Jesper Gjedde, Solution Advisor

12:00 - 12:30

Behind the Screens: The Perfion PIM Implementation Story — From Strategy to Success

Every great performance starts with a strong script and seamless direction and implementing PIM is no different. In this session, our digital agency partner 8Nordic takes you behind the scenes of successful Perfion projects, revealing what it really takes to move from strategic vision to operational success.

From project scoping and ERP integration to client readiness and change management, you’ll gain practical insights and proven techniques to deliver a smooth roll-out and a strong encore.

Speaker: Hans-Henrik Andersen, Founder - 8Nordic

→ Connect with me

12:30 - 13:00

Now Playing: Perfion PIM and the AI Revolution for the next act in product data

The future of business solutions is getting smarter. In this session, we’ll reveal how AI Agents are being integrated into Perfion PIM - unlocking new levels of automation, smarter decision-making, and an enhanced experience for both partners and customers.

Speakers: Jeppe Tobias Brønnum Hatting, Product Owner, and Jesper Gjedde, Solution Advisor

13:00 - 13:30

Opening night for Digital Product Passport: How Perfion PIM Partners Steal the show

With Digital Product Passport (DPP) regulations taking the stage across Europe, businesses must ensure their product data is ready for prime time. For partners, this presents a unique competitive opportunity, and for customers, the challenge lies in delivering accurate, consistent, and compliant information across complex supply chains.

Enter Perfion PIM, the key to managing, enriching, and distributing product data with precision and flair.

Speaker: Jesper Gjedde, Solution Advisor

13:30 - 15:00

Lunch & Networking

15:00 - 15:30

Esyon Presents: A Masterclass in Perfion Success

Every standout performance is built on preparation, precision, and execution and this Perfion implementation is no exception. In this session, digital agency partner Esyon shares how they delivered one of their most impactful Perfion projects to date. From overcoming complexity to driving measurable results, you’ll get an inside look at the techniques, decisions, and moments that turned a challenging brief into a high-impact delivery.

Moderator: Adam Sutton, Senior Channel Manager, with Oliver Pankrath, CEO of Esyon

15:30 - 16:30

Digital Agency Roundtable: Building better product stories - Shaping the future of PIM with Boyum

When it comes to creating standout commerce experiences, digital agencies are the directors behind the scenes — turning raw product data into engaging, cross-channel stories that convert. In this roundtable, we bring the agency community together to talk shop, share insights, and explore how PIM plays a leading role in their business that earns a standing ovation. But this isn’t just a conversation — it’s your chance to help shape the script. Boyum wants your feedback on what tools, features, and support you need to deliver showstopping results for our mutual clients.

Moderators: Carlos Herrero, CSO, Paula Da Silva, CMO, Jan Nørret, COO, and Adam Sutton, Senior Channel Manager

16:30 - 17:00

Coffee Break

17:00 - 19:30

Tapas & Cultural Tour of Madrid

Join us on the Tapas & Cultural Tour of Madrid.

We'll stroll through Madrid's charming streets and classical buildings and experience the city's vibrant cultural offerings.

Organizer: Vision Global Comunicacion

→ Read more here

20:00 - 22:00

Partner Awards Dinner in Cocktail Style at the Venue

22:00 - 00:00

Party with DJ

Boyum IT Partner Conference 2025

3-4 June 2025 in Madrid, Spain

What can you expect?

Keynotes from C-Level Management and Digital Leaders

8:00 – 9:00

9:00 – 11:00

11:00 – 11:30

8:00 – 9:00

9:00 – 11:00

11:00 – 11:30

© 2024 Boyum IT Solutions. All rights reserved.

Privacy Policy

Terms of Service

Cookies Settings