Pacific Trading Aquaculture enhanced user experience with CRM for Outlook

June 21, 2024

About Pacific Trading Aquaculture

Based in Ireland, Pacific Trading Aquaculture Ltd. are suppliers of quality Algae and Larval feeds to the E.M.E.A marine hatchery and fish farming market. They source and co-develop products from leading manufacturers in Japan, USA, and Europe and sell to the large marine species producers in Mediterranean, Scandinavia, and the Middle East.


Pacific Trading Aquaculture faced the challenge to find a system that would provide a single source of truth for all business information while making that information easy to

Boyum Solutions and results

Boyum solutions:

To address this challenge, the company implemented CRM for Outlook, designed to help them improve their user experience.

With SAP Business One being the master source of data, CRM for Outlook provided a direct access to easily manage and consult that information on a daily basis.



The implementation of this solution resulted in the following improvements:

Improved daily operations productivity.

Real-time access to all customer information from anywhere at anytime.

Clear view of outstanding balance after getting an order.


Stephen Fagan, Operations Manager at Pacific Trading Aquaculture remarked on the journey with Boyum Solutions the following: “The CRM for Outlook is exceptionally handy if you are out on the field. You can imagine getting an order from a customer, you are able to see their outstanding balance, or their history, or their sales order straight from there.”

For more information about Pacific Trading Aquaculture visit


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