A Smarter Way to Manage Product Information Across 40+ Websites
Watson-Marlow Fluid Technology Group, a UK-based manufacturer of displacement pumps, manages 5,300 part numbers and 418 product variants across 21 languages. Keeping this data accurate across 40+ websites and 9,000 data sheets was a massive challenge—until they implemented Perfion PIM.
“The previous process to update a single data sheet across all 21 languages was 2-3 hours. Making the same change in Perfion takes 5 minutes – and the accuracy of our customer-facing data is much greater.”
– Watson-Marlow Fluid Technology Group
The Challenge: Time-Consuming Manual Updates
Before using Perfion, Watson-Marlow’s website platform required manual content updates. Every page had to be written individually, and when product details changed, updating them across multiple languages was extremely time-consuming.
- Each data sheet update took 2-3 hours due to manual editing in desktop publishing software.
- Adding a new language or market meant building a new website from scratch.
- Product pages lacked automation, requiring employees to manually adjust content across platforms.
The Solution: A Single Source of Truth with Perfion PIM
To overcome these challenges, Watson-Marlow chose Perfion PIM as its central product data hub. Now, all product details, technical data, images, and files are stored in Perfion, ensuring automatic updates across web pages, data sheets, and translated versions.
Perfion’s flexibility also allows Watson-Marlow to create product abstractions—grouping related items into marketing-friendly product categories instead of displaying thousands of small variations.
The Results: Faster Updates, Fewer Errors, and Automated Workflows
- Time savings: Updating a single data sheet across 21 languages now takes just 5 minutes instead of 2-3 hours.
- Automated website updates: Product pages dynamically update when information is changed in Perfion.
- Scalability: New languages and markets can now be added without rebuilding entire websites.
- Consistent branding: Marketing texts and product descriptions can be centrally controlled and applied across multiple regions.
