When customers evaluate a product, they depend on your description, specifications, and photos to help them decide whether to buy from your organization.
If that information is inconsistent or incomplete, it could mean a lost sale.
Verifying that your product data is complete and accurate is a huge challenge for companies, though. Enriching that data presents an even bigger problem when information is fragmented and spread across multiple channels.
A centralized database of information helps your business effectively meet the modern customer’s demand for comprehensive and accurate information.
[DOWNLOAD] How to optimize the entire value chain with PIM
The white paper “How to optimize the entire value chain with PIM” focuses on how to utilize the PIM system as a motor for a number of business value chain optimizations, and on the concrete gains you can attain in:
- product development
- procurement
- manufacturing
- marketing
- sales
- after-market services
