When customers evaluate a product, they depend on your description, specifications, and photos to help them decide whether to buy from your organization.
If that information is inconsistent or incomplete, it could mean a lost sale.
Verifying that your product data is complete and accurate is a huge challenge for companies, though. Enriching that data presents an even bigger problem when information is fragmented and spread across multiple channels.
A centralized database of information helps your business effectively meet the modern customer’s demand for comprehensive and accurate information.
The white paper “How to optimize the entire value chain with PIM” focuses on how to utilize the PIM system as a motor for a number of business value chain optimizations, and on the concrete gains you can attain in:
