A Smarter Approach to Product Information Management
Bachofen AG, a leader in industrial automation in Switzerland and Liechtenstein, has built its success on high-quality products and exceptional service. With the growing demand for detailed online product information, they faced a challenge—how to enhance their webshop experience while managing vast amounts of product data efficiently.
Perfion allows us to manage multi-dimensional product information in a structured manner and to enrich data easily. Thanks to the enriched product information, we are laying the foundation for a modern and user-friendly webshop. The PIM system is an important investment in the future that is already paying off today
– Christian Schuler, Head of Marketing and Communications, Bachofen AG
The Challenge: A Webshop That Couldn’t Keep Up
Although Bachofen had a webshop connected to their Microsoft Dynamics NAV ERP system, it lacked user-friendly catalog management. Product data was scattered across individual datasheets, making it difficult to provide enriched product descriptions, images, and filtering options. To keep up with modern e-commerce expectations, Bachofen needed a central solution to manage product information seamlessly.
The Solution: Perfion PIM
Bachofen chose the Perfion Product Information Management (PIM) system for its seamless integration with Microsoft Dynamics NAV and the Sana Commerce webshop platform. By using Perfion, Bachofen’s product managers can now centrally manage multi-dimensional product information, ensuring consistent and enriched data across all sales channels.
The Results: A Future-Proof E-Commerce Solution
With Perfion, Bachofen has successfully structured and optimized its product data for 10-15,000 items in three languages. The result? A streamlined workflow, a user-friendly webshop, and a scalable system ready for future growth.
