Why Marketing Managers Gain Significant Value from a PIM System
21.02.2024
For marketing managers, daily work often feels like a juggling act. It’s no surprise — they handle numerous responsibilities every day, from campaign planning and content creation to managing product information across multiple channels. Without a centralized data solution, staying on top of everything can become overwhelming.
A Product Information Management (PIM) system provides the perfect solution. It enables marketing managers to centralize, organize, and consistently deliver accurate product data, speeding up time-to-market and improving collaboration. With a PIM system, marketing managers gain full control over their product information, allowing them to focus more on strategic marketing initiatives.
How a PIM System Streamlines Daily Operations
Without a PIM system, the daily operations of marketing managers can feel scattered and confusing. A simple task as locating valid product information for a catalogue becomes a quest through a wilderness of databases and Excel sheets. With a PIM system, though, this becomes easy.
From changing images in a catalog with one click to updating product data across multiple product suites effortlessly, PIM systems make it easier to get done what needs to be done and to do it without a massive additional push of effort, resources or time.
One of the most significant benefits of an intelligent PIM system is that it allows managers complete control over their various systems. Today, many companies have a range of decentralized systems that contain data related to their products. In these situations, the PIM solution allows the company to shut down some of their operations.
This makes life easier for Marketing and Product Management, as they have easier access to their data, and in addition, it makes life easier for the IT-department, as they have fewer systems to maintain.
PIM systems Decrease Error Rates and Improve Functionality
With a PIM system, the company gains a single source of truth for its product data. A change is indeed a change, and product information management becomes much, much easier — and can be carried out with fewer errors since no different version exists. This is an essential function that many departments overlook.
When managers use a PIM system to make changes, they can spend less time manually checking for errors or going back over material to ensure it’s accurate and up-to-date. This, in turn, translates to a host of resources that can now be allocated to more productive pursuits.
Finally, a good PIM system allows marketing managers to free themselves from the constraints of data sources. Data from multiple systems can be integrated into the PIM solution. With a PIM solution, it will no longer be a question of whether an organization has access to the correct data.
The Case for a PIM System
By implementing a Product Information Management system, marketing managers can streamline their daily activities, decrease mistake rates and create an environment in which resources can be allocated to productive means, rather than correcting mistakes or other errors.
In addition to making data entry and manual alterations more accessible, a good PIM system also simplifies the process of bringing a product to market, managing data and integrating a platform with other business enterprise systems. These things, when taken together, can make or break an industry and will undoubtedly spell success for any organization intelligent enough to implement them.
Because of these benefits and the many other perks of adding a PIM system, marketing managers stand to enjoy significant ROI when they integrate a PIM solution with their existing systems.
Take control of your product data accross all channels. If you’re a Marketing Manager ready to boost accuracy and efficiency, book a demo with our PIM experts today and see how Perfion makes it simple.
Or just check our Perfion website for more information.
