From Custom-Built to Configurable: A Flexible PIM for a Dynamic Business
Liberty Wines, one of the UK’s largest importers and wholesalers of premium wine, manages a growing portfolio of over 9,000 SKUs, increasing by 1,500–2,000 each year. As they transitioned to a new ERP system, they needed a powerful PIM that could adapt to evolving needs and reduce manual effort across departments.
“There isn’t any other PIM solution on the market quite like Perfion that has the flexibility to match the way we want our business processes. It’s Out-of-the-Box but very configurable—it’s a unique product in the Dynamics NAV world. Actually, Perfion can be pointed to any database source and any ERP system. This makes the solution completely future-proof.”
– Tom Brown, IT Manager at Liberty Wines
The Challenge: Custom PIM System Tied to an Outdated ERP
Liberty Wines had developed its own internal PIM with custom functionality tailored to its previous ERP. But when the company shifted to Microsoft Dynamics NAV, rebuilding the custom system would mean ongoing maintenance and time-intensive updates.
To stay agile, the company needed a standard PIM solution—one that could be customized without becoming another rigid tool.
The Solution: Perfion PIM for Total Flexibility and ERP Independence
With its high level of configurability and ability to connect to any database or ERP, Perfion was the clear choice. Liberty Wines now uses Perfion as its central hub for all product data, including:
- Tasting notes
- Vintage and vineyard information
- Nutritional details (e.g. sugar content, organic/vegan status)
- Pairing recommendations
- Brand-specific fact sheets for trade and consumers
Perfion integrates with Adobe InDesign, making it easy to create everything from catalogs to wine lists, and the built-in report designer allows for quick creation of custom outputs.
The Results: Time Savings and Scalability Across Channels
- Half to one FTE saved annually by reducing manual tasks in sales support and marketing
- IT department resources freed up, no longer tied to maintaining legacy systems
- Supports Liberty Wines’ multi-channel strategy, delivering consistent product data to websites, newsletters, tasting sheets, and more
- Plans for a customer portal and further digital initiatives are already in motion, backed by Perfion
