How CHRIS sports Boosted Online Sales and Efficiency with Perfion PIM
25.03.2025
Centralized Product Data for 100,000 Articles Across Channels
CHRIS sports, a leading Swiss distributor of high-quality sports brands, manages product data for 100,000 items in two languages. As the company expanded into B2B and B2C e-commerce, they needed a better way to structure, update, and distribute product information across multiple platforms.
"In Product Data Management, the Single Source of Truth approach is the only thing that makes sense to us. The Perfion PIM system supports our B2B and B2C e-commerce and has become a real game changer in the online channel business. The investment in PIM is really paying off."
- Christoph Luginbühl, CDO / New Business, CHRIS sportszahlt sich wirklich aus.“
The Challenge: Outgrowing ERP-Based Product Data Management
Originally, CHRIS sports managed product data in Dynamics NAV, but the system became increasingly limited:
- Editing was slow, unintuitive, and lacked flexibility.
- New features were difficult to implement.
- Creating e-commerce product pages and maintaining consistent data required too much manual work.
With plans to launch a B2B shop (Sana Commerce) and a B2C shop (Shopware), the team needed a robust, future-proof solution.
The Solution: Perfion as a Single Source of Truth
CHRIS sports chose Perfion PIM for its powerful integration with both Dynamics NAV and e-commerce platforms. With Perfion, they now manage and publish product information across:
- B2B and B2C webshops
- Sales and offer sheets (created directly in Perfion)
- Printed catalogs, automatically populated in Adobe InDesign using EasyCatalog
- Training materials and business intelligence tools like Power BI
- Online retailers, via structured feeds using Channable
Perfion supports live data sharing, including real-time stock availability—an advanced service not commonly offered by other wholesalers.
The Results: Increased Online Sales and Enhanced Efficiency
- New online channels have driven additional revenue.
- Perfion has become a central platform for all product-related activities.
- Future-proofing is ensured: CHRIS sports plans to migrate to Dynamics 365 BC, and Perfion will continue to integrate seamlessly.
Download our factsheet about the integration of Perfion with Sana Commerce.
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