From Lab to Market: Baril Connects the Entire Value Chain with Perfion and Business Central

19.11.2025

Baril: Pioneers in sustainable coatings

Baril is one of Europe’s leading manufacturers of high-performance sustainable coatings and construction paints. For over 40 years, Baril helped distributors and partners across Europe and North America succeed with products that combine exceptional performance, environmental responsibility, and reliable service.

At Baril, innovation begins in the lab. Every new coating starts with an idea, a formula, and a recipe. From bio-based wall paints to water-repellent coatings for steel and two-component systems for industrial use, Baril’s products cover a broad range of applications.

Behind this innovative strength lies growing complexity. With hundreds of products, multiple variants, and recipe-based production processes, managing data has become just as critical to success as the coatings themselves.

The challenge: complex data and an aging ERP system

For years, Baril relied on an aging ERP system supported by additional software to manage its recipes, essentially the “bill of materials” for each coating. While this setup worked for a time, it could no longer keep pace with the company’s rapid growth.

To support future expansion, Baril decided to migrate to Microsoft Dynamics 365 Business Central and complement it with Perfion as a centralized data management solution.

The perfect match: Perfion PIM integrated with Business Central

To make this transformation a success, Baril partnered with Sheph Solutions, a Dutch Perfion partner with deep expertise in Business Central integration.

“We chose Sheph Solutions because they are not only a Perfion partner but also have excellent knowledge of Business Central and know exactly how to connect the two systems efficiently”,

says Baril’s Chemist Tom Verstappen.

Using Perfion as a stepping stone for data migration

Sheph Solutions implemented Perfion Product Information Management (PIM) as Baril’s central data management platform. The first step was importing all product and recipe data from the legacy ERP system into Perfion. From there, only the data relevant for production were transferred to Business Central, keeping the ERP system clean, lean, and high-performing.

“One of the key advantages of Perfion,” explains Martin Post, Functional consultant / Sales from Sheph Solutions, “is that you can filter and transfer only the data relevant for production into Business Central. This prevents the ERP from being cluttered with unnecessary information and ensures optimal performance.”

Using Perfion for e-commerce

Baril markets its diverse range of commercial products via the brand fairf, using an e-commerce platform powered by Sana Commerce. Managing this wide assortment in multiple product lines, qualities, colors, and languages, used to be a massive challenge.

“Perfion is the perfect fit, as it integrates seamlessly with Sana,”

says Martin.

Now, Perfion acts as the single source of truth for all e-commerce product data. It ensures that thousands of product records are always up to date and accurate, and it automatically supplies them to the appropriate channels. This way, Baril’s global partners and customers always receive consistent and reliable product information.

This example from the webshop fairf - Baril’s decorative paint brand - illustrates the vast quantity of product data that must be maintained and kept up to date for every product.

End-to-end communication across the value chain

Today, Perfion forms the data backbone of Baril’s entire process chain - from product launch through production to sales.

• Product configurations are created and maintained in Perfion.
• Only production-relevant data are transferred from Perfion to Business Central’s BOM.
• Sales and marketing data are seamlessly communicated to Baril’s different Sana webshops, fully integrated with Perfion.

Perfion PIM: product overview

Perfion PIM: configuration list

As a result, all departments, from R&D to production and Marketing, now have real-time access to the data they need. This enables fast, accurate, and transparent communication across the entire organization.

“With Perfion and Business Central perfectly connected, Baril now has a seamless communication chain - from product launch to production to sales,” Martin notes with delight. “Information flows instantly and securely between teams, making communication simple, fast, and reliable.”

Looking Ahead

There is still further potential for optimization. The next step is to use Perfion to generate LAB recipes in Perfion and create product reports automatically, thereby strengthening the company’s efficient, digital-first data management ecosystem even further.

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