Leveraging ChatGPT to create product descriptions in a PIM system

April 21, 2023

In today’s digital age, businesses must find new and innovative ways to stay competitive and stand out from the crowd.

One effective method is through the use of a Product Information Management (PIM) system. A PIM system allows businesses to manage all of their product data in one central location and from here distribute it seamlessly to any sales and marketing channel, including product descriptions, files, images, pricing, and more.

Files containing existing product descriptions can be imported into a PIM system fast and easily. However, if there are no product texts available, for example for a series of new products, creating new descriptions from scratch can be a time-consuming and challenging task.

This is where ChatGPT comes in.

ChatGPT is a large language model that is trained on a massive amount of text data. It is designed to generate human-like text responses to a wide range of prompts.

ChatGPT generates product descriptions instantly

By leveraging the power of ChatGPT, businesses can automate the creation of their product descriptions in a PIM system.

The benefits of using ChatGPT for creating product descriptions directly in the PIM system are numerous. Some examples are:


  1. Save time and money: First, it can save businesses a significant amount of time and money. Instead of having to manually create product descriptions, businesses can use ChatGPT to generate them automatically. This can free up valuable time for employees to focus on other tasks that require their attention.
  2. Ensure consistency: Second, ChatGPT can help businesses ensure consistency in their product descriptions. When creating product descriptions manually, it is easy for employees to inadvertently introduce errors or inconsistencies. With ChatGPT, businesses can be confident that all of their product descriptions will follow a consistent format and tone.
  3. Improve the quality: Finally, ChatGPT can help businesses improve the quality of their product descriptions. ChatGPT is capable of understanding the context and nuances of language, which means it can generate descriptions that are both accurate and compelling. This can lead to increased sales and customer satisfaction.

So, how exactly does ChatGPT work within a PIM system?

ChatGPT can use the product data that is already available in the PIM system and generate a product description based on that. This includes basic information such as the product name, brand, and category, as well as more detailed information such as features, benefits, and specifications.

The output can be customized to meet the needs of the business, such as incorporating specific keywords or phrases, or to match various writing styles, such as ‘marketing’ or ‘technical’. The product description is now available directly in the PIM system and can be distributed across the relevant sales and marketing channels.

Watch how ChatGPT generates product descriptions in the Perfion PIM system

In the video below, you will see how ChatGPT adds missing product descriptions instantly in the Perfion PIM system – and how the newly created descriptions are translated into any language in seconds.


ChatGPT has its limitations – you still need to review

Of course, there are some limitations to using ChatGPT for creating product descriptions. One potential issue is that ChatGPT may not always generate descriptions that are completely accurate or relevant. This is because the model is only as good as the data it is trained on. Additionally, businesses may still need to have employees review and edit the product descriptions to ensure they are of the highest quality. This is a small task, though, compared to creating all product texts manually, starting from scratch.

In conclusion, using ChatGPT for automated creation of product descriptions directly in your PIM system can save your business time, ensure consistency, improve the quality of product descriptions, and save money.


Do you have questions?

If you want to know more about using ChatGPT in the Perfion PIM solution, please get in touch for further information.

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