Turn features into real customer benefits
When selling complex B2B software, marketers and sales representatives often emphasize product features; believing they are leaving their customers with the tools they need to make a buying decision. But your customers are not on the hunt for new features. They are trying to solve clear, real-life problems. They are trying to optimize their work. They are on the hunt for value. If we are not helping them solve these objectives, we are setting ourselves up for failure. Features are a means to an end; in a vacuum, they bring no value, no benefit.
It’s time we speak our customers' language. We need to turn their needs around; help solve their problems, help optimize their business and - most importantly - help them understand how you bring their business value. By talking our customers' language, we are doing more than improving our chances of closing the deal; we are building a relationship to last, one that is based on trust and empathy. And that's the type of relationship that stays profitable for years.
Transform your communication
Few customers buy features, they buy benefits. Customers want to know what they can do with "feature XY" and how they can benefit from it. To achieve this, understanding your target audience, knowing about their daily business challenges and offering solutions that can help them is essential. With Boyum solutions, in particular Boyum Cloud, we are pursuing this approach. All products from the Boyum Cloud suite are stand-alone applications that focus on specific problems and needs of different business roles in a company. Of course, these products also have features, but we would like to outline the special features of our products by showing what jobs can be done and how individual business roles can take advantage.
What’s in it for you?
Boyum Cloud is a suite of lean cloud applications for SAP Business One that are role-based, quick to set up, and easy to use. Let's turn this into the key benefits for customers and partners.
Role-based applications: Each department of a company and its employees are individual - Boyum Cloud products are adapted to the different business roles, their problems, and individual needs, allowing employees to only use what they really need and get more out of their work than ever before.
Partners benefit from modern cloud applications that are simple to demonstrate and easy to address. Customers feel better served by addressing their problems and needs directly. Besides, the role-based applications close important functional gaps in SAP Business One and help you close your next SAP deal faster.
Quick to set up: The browser-based extensions for SAP Business One require no installation and are quick to set up. Customers benefit from a fast go-live and more flexibility through a simple subscription model with upgrade and downgrade possibilities if the business is changing. Partners can reduce their time investment due to the quick and easy set-up. There are no updates required, which minimizes the complexity and support effort, so you can benefit from the time saved and close more deals at lower costs.
Easy to use: Less complexity through easy-to-use functions and a self-explanatory user interface. The modern and stylish layout allows customers to work in a completely intuitive way and ensures best user experience. Employees can quickly adapt to the software, work in a more structured way and improve their productivity.
Partners do not have to undergo extensive and cost-intensive training before they are even ready for sales and support, thanks to the easy-to-use and self-explanatory user interface. Consultant training, customer setup, and end-user training are all done in one day.
Achieve higher customer satisfaction at minimal support and increase your upsell opportunities.
Turn features into real customer benefits and learn more about the role-based applications. Benefit from the fast learning curve, the easy set-up, and get started.
Visit our website, learn more about BUILD – Product management, PRODUCE – Production order processing and INSPECT – Quality inspection management, download sales and marketing materials, and feel free to contact us - we are here to help!
| Ask questions about roadmap |
or product details
| Ask for a demo or to set up |
your own test environment
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and subscription model
| Get materials and support |
| Tino Schaloske |
VP Cloud Products
| Sales Team |
| Nadja Schaloske |