What type of companies achieve value using a PIM system?

If you can answer yes to one or more of the following statements, you will probably be in a situation where you can achieve great benefits and a positive ROI by implementing a Product Information Management system to handle your product information:

• Your products are complex with many variants
  If your products come with many different features and/or have large data sets in different systems, you can profit significantly from a PIM System’s data inheritance functionality as only the specific data that differs for new product variants must be entered manually. You will also benefit from being able to model your data exactly as you please.
• You have many different types of product information associated with the products
  This may be due to, for example, a large amount of information and descriptions, use of metadata or complex relationships between data.
• You sell your products in various markets, perhaps even in different languages
  Every new language layer adds complexity, which makes it difficult to manage the marketing manually in a cost-effective way.
• You pursue growth targets and must consequently increase your marketing activities to new markets, several websites, several catalogs and pricelists, etc.
  High activity means that there are several actions to optimize and therefore, the PIM system will rapidly demonstrate a high ROI.
• You publish your product information in various sales and marketing channels
  If e-commerce is one of them, then you are just strengthening the business case. Large gains can also be expected if you are producing digital and printed catalogs, pricelists and data sheets.
• You want to work with more product data from suppliers – or enrich the data that you receive
  Without a PIM solution to support the process, handling the import of information from several suppliers is a resource-demanding piece of work, and the data is often supplied in different formats, with inconsistent quality. With the supplier module that comes with some PIM systems, e.g. the Perfion Supplier Portal, you can handle supplier data efficiently.

Another even more basic rule of thumb is that the more times you must copy and paste information and send it from one system to another, the greater the need for a PIM system to automate some of the manual processes.